Advertise with GOOD DAMAGE

This audience doesn't tolerate bullshit. That's exactly why you should advertise here.

Tattoo culture has a finely tuned radar for anything that doesn't belong. Artists and collectors who read GOOD DAMAGE aren't passive consumers — they're people who care deeply about craft, authenticity, and the brands that show up in their world.

That makes advertising here different to most. It only works if you belong here. And if you do belong here, it works exceptionally well.

Who reads GOOD DAMAGE

Working tattoo artists across Australia, New Zealand, and internationally. Collectors who take the culture seriously. Studio owners. People in the music, film, and creative industries adjacent to tattooing. Anyone who found us because they were looking for something better than what tattoo media had been offering them.

An engaged, growing audience that reads properly — not scrolls past.

What we offer

Display advertising — online placements across all content sections. Gear reviews, expo coverage, artist profiles, studio features. Reach the right people at the right moment.

Sponsored content — editorial partnerships where your brand is genuinely part of the story. Gear reviews, expo series, studio collaborations. Always clearly labelled. Always actually written well. Never a press release in disguise.

Print advertising — placement in special print editions distributed through tattoo studios across Australia and New Zealand. In the hands of artists and collectors at the point of culture.

Newsletter sponsorship — direct reach to subscribers who chose to hear from us. One sponsor per send. No noise.

Expo and event partnerships — coverage, promotion, and presence at tattoo expos across the country. If you're running an expo worth covering, let's talk.

Who we work with

Tattoo machine manufacturers. Ink and supply brands. Independent studios. Tattoo expos and events. Music events and festivals with genuine cultural crossover. Independent creative businesses with something real to say to this audience.

We don't work with brands that don't fit. That's not a flex — it's what keeps the editorial credibility intact, and that credibility is what makes advertising here worth something in the first place.

Get in touch

We're building our media kit with full audience data. If you're interested in working with GOOD DAMAGE — now or for future planning — reach out directly. We'll tell you honestly whether it makes sense for your brand.

hello@gooddamage.com.au — subject line: Advertising — [your brand]